Enterprising care home boss in line for award

Pendine Park Proprietor Mario Kreft.

A care home pioneer is in the running for another top award.

Mario Kreft MBE, who set up the Pendine Park organisation in Wrexham, North Wales, with wife Gill in 1985, is a finalist in the St David Awards, the highest accolade bestowed by the Welsh Government.

Mario, who employs more than 600 people in seven care homes in Wrexham, a domiciliary care company and a training company, has been shortlisted in the enterprise category.

He’ll be creating another 100 jobs in Caernarfon where he’s building a £7 million centre of excellence for dementia care and 16 companion living apartments on the site of the former Bryn Seiont Community Hospital on the outskirts of the town.

The winners of the St David Awards will be announced at glitzy celebration dinner at the Senedd on Thursday, March 12.

Mario said: “The nomination is a wonderful 30th anniversary present for Pendine Park and I am particularly pleased to be shortlisted in the enterprise category because it is recognition of the economic value of the social care sector.

“The world of social care is the glue that binds our communities together and pumps a total of £4 billion into local economies across Wales whilst providing vitally important community-based services.

“There are a total of over 20,000 beds in the independent social care sector in Wales and of those 11,500 beds, are for people who need nursing care – and these beds are underpinning the ability of the NHS to function.”

Last year Mario was awarded a Fellowship by Glyndwr University.

Mario, who lives in Denbigh, is also Chair of Care Forum Wales (CFW), which represents the independent sector in Wales, and the founder of the prestigious Wales Care Awards.

The 58-year-old was awarded an MBE in 2010 and has won a host of other prizes, including the Leading Wales Award for Leadership in the Private Sector 2014.

Mario is the son of a circus bear and lion tamer, Franz Kreft, who came to Britain as a refuge from Slovenia after the Second World War and later met and married his mother, Pamela.

He was Christened in a circus tent in the South African city of  Port Elizabeth and raised by his grandparents, Fred and Rene Warburton, who retired to Trefnant, near Denbigh, after selling their business, the former Pen-y-Don Hotel, on the promenade in Rhyl.

Mario and Gill established Pendine Park because they both had elderly grandparents who needed care and the places they went to see didn’t match their requirements – so they set up their own “family care home”.

He paid tribute to the love and support of his family, especially Gill, who helped him realise his vision of a care organisation aimed at providing a first class service to those who need it most.

“With their support we were able to transform lives and make a difference,” he said.

“We should all come into this world and try to make it a better place for those less fortunate than ourselves.

“Respect and dignity are part of everything we do and we will continue to spread that message in the hope society will become a much fairer and just place.”

First Minister of Wales Carwyn Jones said: “This year’s St David Awards finalists are an exceptional group of people from all walks of life. They’re a credit to the nation and are all fully deserving of recognition.

“I know that Lord Rowe-Beddoe and the other judges had a tough time in selecting the finalists and choosing a winner from these excellent nominees is going to be a real challenge, such are their outstanding achievements.

“I look forward to celebrating their accomplishments at the main awards ceremony in March and thank all of today’s finalists for their contributions to Welsh life and society.”