Sir David Brailsford to be Honoured at Snowdonia Etape Eryri

Sir David Brailsford taking on the Snowdonia Etape Eryri in 2015

The Snowdonia Etape Eryri is always a hugely popular event, with lots to see and do at the event village on Castle Square, Caernarfon, but this year the bar has well and truly been raised!

Cycling legend Sir David Brailsford will be honoured at this year’s Snowdonia Etape Eryri with the unveiling of the Brailsford Way cycle route.

Sir David Brailsford, who was raised in Deiniolen, near Caernarfon, will be honoured at the cycling sportive by Gwynedd Council, Wales Government and event organisers, Always Aim High Events.

The event will include the presentation of a slate plate from Inigo Jones with a unique poem written by the bard, Dafydd ap Myrddin from Gwynedd Council and Wales Government. This will be followed by a chance to meet and ask Sir David Brailsford questions. Finally, local up and coming cyclists will get the chance to ride the route with the man himself!

The Sir David Brailsford Way will start and finish in Caernarfon and cover over 95% of the Snowdonia Etape Eryri Canol and Bach routes, with new signposts being erected to lead the way around the route.

Sir David Brailsford was appointed as a Member of the Order of the British Empire (MBE) in 2005, Commander of the Order of the British Empire (CBE) in 2009 and he was also knighted for this services to cycling and the London 2012 Olympic and Paralympic Games in 2013.

He is also a double winner of the BBC Sports Personality Coach of the Year award (2008 and 2012).

Now firmly recognised as one of the UK’s finest cycling events, the Snowdonia Etape Eryri takes you around the amazing roads and climbs that Sir David Brailsford rode himself as a young man, still returns to year after year and calls ‘one of his favourite rides in the whole world’.


The 2015 event welcomed over 1,500 cyclists to Castle Square in Caernarfon, who were treated to an incredible day of cycling, live music, family activities and a very warm welcome from the local welsh communities!


More information on entertainment at the ceremony can be found at, but rest assured, it’ll be a memorable day for everyone involved!